She kicked off her producing career making music videos for grime artists such as Skepta, Wiley, Giggs, and Ed Sheeran (yes he was once seen as underground!). She was quickly recognized for her craft by her peers and key record label commissioners as a skilled individual; and it was only a matter of time before Amalia had been scouted to head up production at Luti Media.
In this fast paced role she handled all levels of production, from day to day office management to building a strong client base. As if that wasn’t enough, she also produced the majority of projects and executive produced the rest of the jobs that came through the door; for the likes of Girls Aloud to Nicki Minaj, working with directors such as Carly Cussen, Director X and Collin Tilley.
Since going freelance in 2013, she was able to build on her career as a music video producer and move into commercials, fashion films and branded content; and has also completed the APA Masterclass in commercial producing. She also imparts her amazing knowledge onto future generations at her alma mater Royal Holloway University of London and conducts an annual seminar at University of Westminster.
She has a career that spans the globe with international shooting experience in USA, Canada, Singapore, Mexico, Europe, Iceland, Ukraine and Kenya; after all that you might ask, is there anything more for her to do? Most definitely, carpe diem my friends, she thrives off working with new directors, and production companies alike too!